![]() Ignition pays off for all kinds of partners, according to McAveney. On average, print sales also increase 9.6%. The company is now measuring print sales growth for corresponding e-book titles enrolled in Ignition. With more than 8,000 titles enrolled in Ignition’s premier “white- glove” program, OR/M has been able to deliver an average uplift of more than 100% in partner publishers’ e-book sales.Īnd the growth OR/M delivers isn’t limited to e-books sales. ![]() At that point, a revenue split kicks in on the uplift for enrolled titles. “We take in quality books and market them using our data tools, audience, and technology to improve the discover- ability for these titles and help readers find them.” Partner publishers pay nothing until OR/M’s marketing services generate revenue that exceeds a publisher’s baseline sales. “It’s a discovery engine,” McAveney says. Ignition, OR/M’s flagship marketing program, delivers content to the voracious readers coming to the company’s web- sites. OR/M has seen traffic to these sites grow by 22% this year, as the company continues to fine-tune its content and data tools. OR/M has carefully developed these brands each has its own dedicated newsletter audience eager to explore partner publisher titles. And The Reader is an e-newsletter that delivers the latest book recommendations, news, trends, and deals directly to readers’ inboxes. Publishers weekly open road media archive#The Archive looks at history, science, biography, and autobiography, surfacing books that shed new light on those nonfiction subjects. A Love So True is all about the world of romance. Murder & Mayhem is for mystery and thriller fans. The Portalist brings science fiction and fantasy lovers a mix of content about television, films, gaming, books, and comics. The Lineup will appeal to fans of true crime, horror, and books about the paranormal. Early Bird Books is also a website designed for readers looking for the latest book recommendations, news, trends, and deals. Publishers weekly open road media free#These content brands-a set of carefully tailored websites and newsletters- utilize targeted articles, deals, excerpts, features, listicles, and social media to drive discoverability that results in audiences purchasing partner publishers’ e-books, in addition to print and audio editions.Įarly Bird Books is one of OR/M’s e-newsletters it delivers free and deeply discounted e-books to readers’ inboxes, helping them discover new authors. ![]() OR/M encompasses the Open Road e-book publishing house, which boasts a catalogue of thou- sands of titles available for purchase through Amazon, Barnes & Noble, iBooks, Kobo, and Overdrive, as well as six content brands that strategically use data to engage readers across a variety of genres. ![]() Our success comes from a combination of adding audience and content.” “We double sales on average for titles in the program. “The results are clear,” says Mary McAveney, Open Road’s CMO. Through its data- driven approach to e-book marketing and its genre- and lifestyle-focused digital content brands, OR/M has helped its partners-which include Abrams, Grove Atlantic, Houghton Mifflin Harcourt, and Ingram-double their e-book sales. Rather than directly selling e-books, OR/M focuses on finding new readers for its publishing partners’ titles, thus boosting print and e-book sales. From its beginnings as an innovative publisher of digital backlist titles, the company has evolved into a leading e-book marketing platform. Open Road Integrated Media (OR/M) has had an incredible 2019. ![]()
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